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This blog post will show you step by step how to design a gorgeous color palette. These big companies pay consultations hundreds of thousands of dollars to create these brands.īut you don’t have to do that with your beauty business. They’ve been really clever in formulating their whole brand around this theme and it’s in everything they do. In fact, their colors are aquamarine and gold. Take Moroccan Oil for example, whose brand is all about beachy luxury. Second, you’ll probably notice that the image styles and general design theme relate back to their color palettes. These companies have used their colors so consistently - everywhere you can find them - that we’ve come to associate these colors with the brand. What are some of the things you notice about these brands?įirst, you’ll probably notice that their color palettes were instantly recognizable to you, even if you didn’t realize it before. They've gotten to the point where you recognize them based solely on their colors.Ĭheck out these famous beauty brands that I'm sure you're familiar with: If you think of some of the biggest names in the beauty industry, I can probably pinpoint something they've done extremely well: Let’s get this out of the way first: Colors do matter. That you’re going to take the next several minutes to meditate on your colors, to commit to creating a color palette that kicks ass, and then promise to actually use it consistently wherever you publish or post things for your salon. Because you’re doing your salon a disservice. If you stick with your standard colors but they aren’t meaningful, they aren't expressive of who you are, or maybe they clash… it’s just as bad. If you’re being flip floppy about your colors, your clients will never have that “magic” moment where they see a color and they immediately associate it with you. What color you choose to represent your salon matters. Here's what I'd like to start out with: Color matters. If they think green looks better, they go green.Īnd they're flip floppy like this everywhere, although these clashing colors stand out the most on social media. Other salon owners I see change their colors with the weather. Their colors mean nothing, or they're tired and “out of date”. Many of the salon owners I talk with have been using the same colors over and over but they feel no strong connection to them. But if you're like many salon owners, my guess is that you broadly fall into one of these two camps: If you already have a color palette for your business and it’s perfect, this probably isn't the blog post for you.